“The Printing Museum opens up to the digital world”. With these words Tino Gipponi, president of the Lodi museum opened last Saturday the renewed exhibition, enriched by an updated technological equipment. Here, the exposed Heritage is among the richest in Europe, in the field of printing machinery and techniques. Now, the large screens connected to five touch screen stations, allow the public to get in touch with the printing machines in an interactive and exciting way. The visitor can thus observe stunning enlargements of even the smallest details. This, thanks to pyramidal, high definition photographic images. Another touch on the screen, and you can rotate the three-dimensional image of the machine, or project a movie about its functioning.

“This project of digital enhancement of the museum – Gipponi still explained – is based on the work of Aedo, one of the start-up arisen last year after the IC (Cultural Innovation) selection by Fondazione Cariplo, in collaboration with Lombardy Region. Aedo participated with the Printing Museum to a regional call of projects for Expo, and got a financing, aimed at updating the technologic side of the museum”.

In her speech, where she reported the steps of the project’s development, Maddalena Camera, young president of Aedo, pointed out along with Gipponi the decisive support of the co-funders, in both the public (Lombardy Region) and the private sector, with the participation of two multinational companies located in Lodi: KBA Flexotecnica, from Tavazzano, and Trelleborg, from Lodivecchio.

Maddalena Camera (degree in Cultural heritage and experience of several years in the field of restoration) spoke on behalf of the working group of Aedo (Matteo Perelli, Fabio Salvetti, Paolo Camera and Flavia Tisato), which includes architects web, digital processing experts, experts in the field of conservation and promotion of cultural heritage, as well as in the dissemination and digital learning approach. For this project, the photographer Antonio Mazza and the young video-maker Matteo Beghi, collaborated. “What I want to stress more in this project – explained the president of Aedo – is the close collaboration between Aedo and the museum staff. This collection, created by the passionate and visionary collecting of the engineer Schiavi, is managed by a group of volunteers who believe in the urgency of transmitting contents and values of the institution. Working together, we rethought the way to transmit an ancient knowledge through new languages and technologically updated tools”. Moreover, a perfect integration between technology and direct relationship with the museum staff, emerged: visitors of all ages were standing in front of the touch positions, experimenting the new digital approach to the objects in the collection. Moreover, they benefited from the precious help of the technicians and the expertise of the guides, coordinated by the museum’s director, Osvaldo Folli. In the audience, there were many students of the Liceo Gandini, who activated a partnership. This collaboration makes it possible to visit the museum having some students as guides, during numerous special openings on the occasion of EXPO 2015.

The Printing Museum Andrea Schiavi (via della Costa, 4, Lodi), can currently be visited on reservation (www.museostampa.org). It will be open in the 26 weekends during Expo, every Saturday and Sunday from May to October, with a calendar rich in events.

Marta Rossi, from Il Cittadino