The identity of Aedo
Telling stories: the idea of multimedia storytelling at the service of the valorisation and innovation of tangible and intangible cultural heritage has supported Aedo, a creative cultural enterprise with a social vocation, since its inception.
A polyvalent creative team is committed to this vision, expressing different professional skills and competences: designers, art historians and critics, cultural heritage conservators, software and system engineers, photographers and videomakers, copywriters, visual designers, digital content curators, project managers, fundraisers. Thanks to this interdisciplinary approach, Aedo has been working for 10 years with cultural institutions of different size, complexity and context, networking with other public, private and third sector organisations.
With these figures, Aedo co-designs tailor-made strategies and new paths for narrating and experiencing cultural sites and their tangible and intangible heritage. Through the use of multimedia tools and languages, and by experimenting with their countless expressive possibilities, Aedo aims to make these places accessible and open to community participation, offering broad cultural experiences for education and knowledge sharing.
The name
Aedi, historically, were professional travelling storytellers. They told stories built on narrative materials and languages elaborated over time through long and laborious technical and artistic work. These narrative ‘modules’, put together each time in an original way, generated stories that were always new and addressed to very different audiences.
What we do
We design and realise new cultural experiences through continuous experimentation with contemporary multimedia tools and languages. This imagination of Aedo becomes innovation for tangible and intangible cultural heritage and for the places that open it to the community.
Aedo people
Maddalena
Creative Director
Straight from the world of art history, with a specialisation in new museum models and practices, he has design, communication and organisational skills, a creative disposition and a soul that is always on the lookout for stimulating projects.
Paolo Egidio
Project Manager
Architect, designer, planning supervisor and trainer expert in creative didactics and participatory dynamics. For him, work is continuous experimentation, always balancing creativity, aesthetics, functionality and environmental sustainability.
Annalisa
Copywriter
Journalism, teaching, training, publishing, dramaturgy: his professional experience moves between these areas. The focus: shaping the word on the multiplicity of possible audiences.
Jekaterina
Digital Curator
With an advertising background, she specialises in multimedia didactics and digital communication of cultural heritage. She loves to create narratives that restore the value of things, give space to details and think with the eyes.